When Cedara came to J.L.C. Group, they described their branding as “inconsistent and unprofessional”.
They asked us to redevelop their brand and produce new collateral materials, trade show signage and a multimedia presentation within a tight budget and deadline. J.L.C. worked closely with them to develop a work plan to fit the tight time frame and ensure that all deadlines were met. The new collateral materials were created with a consistent look, with colour differentiating different types of communications pieces.
A large display wall, 6 interior/exterior walls, reception desk and 8 PODS were developed playing on the theme “a wave of services”. Everything was designed as economically as possible. For example, royalty free images were sourced and interpolated to keep display costs down; collateral materials were designed to be printed together on a minimal number of printing forms; no overtime was charged.
All materials were delivered in time for a high-profile launch at the RSNA Show in Chicago.
Our show was a huge success. Thank you for the amazing turnaround and efforts to make this a great event.