J.L.C. undertook the concept development, design and printing of the Ministry of Economic Development, Trade and Employment/Ministry of Research and Innovation’s Social Enterprise Impact, a corporate and strategic publication. Targeted towards investors, MEDTE/MRI wanted the creative to be both dynamic and corporate.
In keeping with the corporate requirements, we designed the piece in red, black and grey with plenty of white space for a clean, open design. To make it dynamic, we used creative fonts and design elements such circles (to represent social communication). J.L.C. designed and printed the publication within a 2-week time frame.
Multiple changes and multiple levels of approval made this a complex process that required strict project management. However, we delivered the finished report, infographic and roll up banners to meet the Minister’s press conference deadline. Accessible AODA PDFs were submitted.
Despite challenging timelines and multiple changes in creative direction, J.L.C. Group delivered a product that both met our needs and appealed to our target audience. If you are looking for a creative agency that will be a true partner on your project, look no further.