Animated Explainer Videos
Project:
Stewart approached the boutique with the need to develop a series of videos for lawyers targeted at home purchasers which explained the value of having a real estate lawyer involved in their purchase.
Action:
The main challenge was to convey all the key points in a 90-second video that was easy to understand and engaging to watch. The critical success factor was that this video would help Stewart’s legal clients explain their value to home buyers and, in turn, generate business.
Result:
The client’s feedback was very positive which led to developing other videos:
We received feedback from our clients and the law associations that the video explains very simply a difficult-to-describe process. They are grateful for this tool. This started with a well-written script that included all the relevant points while being succinct — the result of your team taking the time to meet with our stakeholders and understand their needs. Our views and shares have been going very well and we far exceeded the expectations within a week of launch. We look forward to continuing to extend its reach.
Print and Digital Ads
Project:
Stewart tasked us with developing residential and commercial ad campaigns, requiring various print advertisements for the Canadian, English, and Scottish markets.
Action:
We crafted compelling headlines, captivating photography, and illustrations that perfectly captured the essence of the brand. Ads were customized for publications such as Canadian Lawyer, Lexpert, and others, all adhering to the new Stewart Title Guaranty Co. branding standards.
Result:
The client was extremely happy with the result:
We looked to J.L.C. for their expertise in creating advertising that was reflective of Stewart’s image and reputation. Considering the title insurance industry is quite young, we were pleasantly surprised at how quickly they understood our product, our company, and the industry. It enabled them to deliver work that was right the first time around.
View the creative
Corporate and Marketing Materials
Project:
Stewart has required ongoing design and development of full-colour brochures, Web graphics, Web advertisements, landing pages, and infographics.
Action:
Stewart’s brand is always taken into consideration for each project. Concepts for each project were presented before moving on to the layout stage. Once a concept was chosen, the layouts were completed in both English and French. Suggestions for photography options were also made and provided. All covers were designed with captivating photography combined with illustrations.
Result:
Stewart has been very pleased with the ongoing creative provided.
