Graphic Design, Art Direction, Project Management | 2020
Awareness Campaign
Project:
The project involved creating various digital assets to reach different target audiences and raise awareness about the illegality of purchasing contraband cigarettes. The imagery was to reflect the negative outcomes, such as fires leading to deaths caused by contraband cigarettes. The client needed both still ads and video assets.
Action:
We designed various Google and Facebook ads illustrating the potential dangers of fires caused by illegal cigarettes. These ads included dark and moody imagery created using Photoshop filters. Additionally, we developed engaging videos with powerful visuals, voice-overs, and music to convey the message effectively.
Result:
The client was very pleased with the result.
