Celebrate Ontario
Project:
Every year Ontario Creates hosts “Celebrate Ontario”, an event that features their TIFF-nominated, Ontario Creates funded films. The event requires a myriad of marketing materials. Ontario Creates also requires artwork for the Toronto International Film Festival booth that they co-host with Telefilm Canada.
Action:
To ensure the success of this event, we were committed to delivering top-notch materials to all end users, without a hitch and on time. After an interview to discuss goals and timing, we developed three concept options that were pre-tested for contrast ratios and designed with accessibility in mind.
Result:
Despite the tight timelines, we successfully developed all the creative materials in both English and French, meeting the AODA standards. The client was highly satisfied with both the design pieces and our project management. All materials were delivered on-brand and within the specified deadlines. Celebrate Ontario was a successful event.
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Trillium Book Award
Project:
The Ontario Trillium Book Award is a prestigious literary award that celebrates excellence in literature and recognizes the outstanding contributions of Ontario authors and publishers. The challenge for this event was to create a variety of marketing materials in both English and French and ensure they met AODA standards. All PDFs needed to pass the PAC 3.0 software test.
Action:
We successfully created a wide variety of marketing and event materials within very tight timelines. All graphics met government accessibility standards, and all printed pieces were provided in high-resolution PDF format. We kept the client updated on the progress and provided guidance on improving low-quality imagery that wouldn’t meet print requirements.
Result
Ontario Creates has been extremely pleased with the design and quick turnaround provided over the years.
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From Page to Screen
Project:
Ontario Creates’ From Page to Screen event is a showcase that celebrates the journey of storytelling from the written word to visual media. This engaging event brings together talented writers, filmmakers, producers, and industry professionals to explore the process of adapting literary works into film and television productions. Ontario Creates required marketing materials for this event.
Action:
The client received three cover concepts with a focus on the pink gradient before proceeding to layout and design. Once the chosen concept was received, we moved to layout, ensuring that all imagery met high-resolution and quality standards.
Result:
A large multi-page booklet with a clean layout, posters, and dead cards were provided. All pieces were designed on time and within budget. This event was a huge success and Ontario Creates was thrilled.
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Music Makes It
Project:
The Ontario Creates Music Makes It event is a vibrant celebration of the province’s diverse and thriving music industry. This annual event brings together musicians, songwriters, producers, and industry professionals to showcase the talent and innovation defining Ontario’s music scene. The project required marketing materials to support the event.
Action:
We created dynamic marketing materials to feature Music Makes It as an exciting event while staying consistent with the brand guidelines. We incorporated vibrant colour contrasts and large introductory text for each section. Once the booklet was completed, we then created posters and dead cards to complement it.
Result:
Ontario Creates had a successful event and was extremely pleased with the result.
